|
Sellers know the best features of their home (why they bought it and what they have enjoyed), so a seller’s input into the value of their home is important in the pricing process. Also, sellers frequently know if by-owners sold nearby and should bring those up so I can check the tax records for those sales; they may be very helpful in the appraisal.
KNOWING YOUR COMPETITION is extremely valuable in pricing your property. When an agent says they are a "neighborhood specialist", does that mean that they have been INSIDE all of the properties that your buyer is most likely to view? Unless I have been working with a buyer or seller in your price range and area in the last month, I take 3-4 extra hours to preview the competition. This way, we know the features of the other homes that we can’t know just by looking at the computer printouts, and we can position your home perfectly price-wise. I feel that these are 3-4 hours well spent -- valuable for my sellers and valuable for myself as well. We have the same goals: get the most possible for the property and do so in a reasonable amount of time. To take advantage of this added service, please call me today: 550-8484.
Q. Should I remodel? Q. Should I paint? Q. What are the 3 most cost-effective
things I can do to make my house sell faster and for more Q. What about minor deferred maintenance,
like caulk? Q. Why does my house need to be so
clean? Q. Should it smell like fresh baked bread? Q. What else?
4. Direct Mail I love putting together these snappy little postcards. Here's an example: (Click on the thumbnail for a larger view. After viewing click on your browser's Back button to return to this screen.) Front ------>
Sent to your nearest neighbors and to my contacts (who I know would call if they know a buyer). Let me know if there are others you would like me to send them to (your co-workers, relatives, friends). 5. Magazine - Homes for Sale or Homes Magazine or Homes and Land (varies depending on magazine distribution policies, target buyer, etc.) Magazines stay on stands for weeks! Real
buyers pick them up. 6. Extensive
use of
technology 7. Promote to Agents. THIS
IS THE MOST EFFECTIVE FORM OF ADVERTISING.
Showing the
Property
The pace of the market varies greatly depending on neighborhood and price range. I just finished "running the numbers" for two listings of mine. They are in different price ranges and very different neighborhoods. One has a 3 month supply and the other has a 1.21 month supply. Here’s an imaginary scenario to illustrate how I come up with those numbers: Let’s say we are tracking single family homes in Village Seven in the $180K-$220K price range. I find that there are 21 houses available today and that in the same area and price range there were 3 houses that went under contract since a month ago. Simply divide, and we find that there is a 7 month supply of houses. Given a real seller’s area and price range, I can run the real numbers. Generally, sellers would like to see their house under contract in a month or less. These numbers tell you how competitive it is out there. So, if there is a 7 month supply of houses, we assume in the next month that out of every 7 houses ONE will be under contract within the next month and the other SIX will still be for sale! We simply need to position your house so it’s the one that sells. Pretty valuable information when you are faced with an offer that is less than your asking price. Should you stand firm, accept the offer, or just how much will you give? Or -- no offers? This info will help you decide whether to lower your price. I SUPPLY THIS MARKET PACE INFORMATION TO EACH OF MY SELLERS UPON REQUEST, along with the feedback from agents & buyers who viewed the property, plus info on what’s happening with the competition.
Copyright © 2007 by LinSill, Inc.
|
Nearly
all agents do a CMA (Competitive Market Analysis) at their computer. I
feel that this provides a limited amount of information. It is a good
place to start, but much more investigation is required to properly price
a home.
Will you stay here? Do you want to know what day they last changed the
sheets? Why? I was taught that the standard of cleanliness is to change
the sheets once a week. So why should they be changed any more often than
that at a hotel? Because it’s OPD. So, tell the whole family they need
to keep it as clean as a five-star hotel until it’s sold. It will sell a
lot faster that way, and for more money.
even
if you didn’t think there was any damage. Damaged roofs don’t get
through very many home inspections or appraisals, and you don’t want to
have your closing held up by a roof repair that you could get out of the
way in advance. 
Most effective: MLS, signs, fliers, advertising to
other brokers
write an
offer, the buyer needs to feel as if it is their home. 
